People Tricking Dogs With ‘What The Fluff’ Challenge Is Equally Funny And Sad

by Giovanna Boldrini
Giovanna was born in Rome, Italy and currently resides in South Salem, New York. In her free time, she likes to cook with her children and grandchildren.

One adorable new prank taking off on social media has dogs confused and the internet in stitches.

Known as the “What the Fluff” challenge, the gag is simple: Participants have their dogs sit and pay attention as they stand in a doorway while holding a large blanket or towel in front of themselves.

Some people then choose to lower the fabric away from their faces once or twice to show their dogs that, yes, their owners are actually standing behind it — for the time being, at least.

The owners/pranksters then throw the blanket as high as they can, covering their entire body, and then — poof! — they run off and hide behind a door or in a closet. When the blanket hits the floor, they’ve disappeared. The pooches are then left perplexed and astounded as to where the fluff their humans went — and how.

It’s all in good fun — the dogs’ adorably confused looks are totally priceless (and a little sad), so it’s no wonder videos of dog owners pulling off the stunt have gone viral. In one clip, a poodle sits up and does a double-take after witnessing his owner vanish. In another, a hound barks at a blanket as if to demand it return the owner.

And while it’s a little mean to prank your clueless pup, we’re sure all the owners return right away to console their confused companions with treats and cuddles.

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