At The Museum Of Feelings, The City’s ‘Mood’ Dictates The Experience

by Roxy Garrity
Roxy is a reporter and writer for LittleThings. Born in North Carolina, she graduated with a journalism degree from the University of Florida, and now lives in Manhattan. She's drawn to uplifting stories that inspire her audience, and she has interviewed a range of compelling public figures, such as President Obama and Taylor Swift. She loves live music, yoga, art, traveling, all animals, and meeting new people. Send her your story ideas or just say hi!

How do you feel on a beautiful sunny day or when the stock crashes? A new museum takes all of that in consideration to be a mood ring for New York City.

The Museum of Feelings popped up days ago in the Financial District and is the first interactive museum of its kind, but beware: It’s also an advertisement for Glade.

Evan Schechtman, CTO, RadicalMedia, told, “It’s the first time we can really put people inside a kaleidoscope to really experience and personify that particular fragrance. From start to finish it is visitor centric. Scent is a personal experience, we managed to mat it communal and personal at the same time.”

The Museum of Feelings is made up of five immersive galleries (Optimism, Joy, Invigorated, Exhilarated and Calm) that personify emotion. Visitors are encouraged to interact with sensory experiences created throughout the space.

“It really is about kinetic motion and everyone feeling invigorated,” added Schechtman.

Fresh, fun, and FREE, here’s a look inside.

Where: The Museum of Feelings has been specially installed only for a limited time at Brookfield Place (230 Vesey Street), New York, NY.

When: The Museum is free to the public and will be open from November 24 – December 15, Mon. – Sat. (11:00 a.m. – 9:00 p.m.) and Sun. (11:00 a.m. – 7:00 p.m.).

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