If you’re reading this, you should know that I haven’t taken a vitamin of any kind for the past three-ish years.
(Disclaimer: If you’re reading this and you’re my mom, please disregard that previous sentence. Not only do I take vitamins every day, but I also eat my vegetables, I made my bed this morning, and I finally got that weird toenail thing looked at.)
The Kardashian-Jenners, on the other hand, are all over their supplements, and one kind in particular: SugarBearHair gummy vitamins.
According to the FAQ page on the company’s website, “SugarBearHair gives you everything you need to grow the healthiest longest hair possible.”
The baby-blue gummy vitamins are just one of the many products the Kardashians have been paid to promote on their respective Instagram pages. And while they do earn a hefty amount for doing so — brands pay Kim up to $500,000 to share just one photo of their product with her 115 million followers — the reality TV stars don’t agree to just any ol’ sponsored content gig, so one expert claims.
“They only endorse what aligns with their lifestyle,” dished Michael Heller in an interview with Us Weekly. Michael is the CEO of the digital marketing firm Talent Resources, one of the companies that arranges such deals.
I’ll be the first to admit that I can’t take SugarBearHair seriously, what with its cutesy pastel packaging, semi-sketchy marketing approach, and lack of FDA approval. I also have a hard time believing that the Kardashian-Jenners actually take SugarBearHair vitamins to begin with, given the fact that they’re extremely rich women with hordes of hair extensions and professional stylists at their beck and call.
But I recently got so wrapped up in thinking about SugarBearHair and the wild, wild world of Instagram #sponcon that I made up my mind to try the gummy vitamins for myself. Here’s what happened.