Pet Food Company Launches #SomeHeroesWearCollars Contest To Reward Heroic Animals

by Ileana Paules-Bronet
Ileana is the Senior Editor of Branded Content at Wild Sky Media. She grew up in upstate New York and Oregon and now lives in Queens, NY. Ileana graduated from Skidmore College with a degree in sociology. After graduating, she attended the Columbia Publishing Course in New York City, then worked as in marketing at Oxford University Press. Since transitioning to editorial, she has written for BuzzFeed, HuffPost, and Woman's World. She has also worked for local newspapers and magazines in upstate New York. In her free time, you can find Ileana watching Law & Order: SVU, eating ice cream, and spending time with her dog.

Pets are some of the most incredible companions out there. From dogs and cats to bunnies and snakes, humans feel very connected to their animals.

And it’s safe to say that pets feel just as strongly about their humans. While many humans go above and beyond for their pets, animals often risk their lives for their owners — that’s how strong the bond is.

There are numerous stories on the internet about heroic animals, like these 11 dogs who protected their humans from danger. Although these amazing animals get praise from strangers on the web, they deserve something extra, don’t you think?

Well, one company is offering just that.

Pet food brand “I and love and you” launched the #SomeHeroesWearCollars contest to celebrate and reward heroic cats and dogs. Here are the contest details:

We know #SomeHeroesWearCollars too, so tell us why your pet is your hero – maybe your furry friend has made a difference in your life, a friend, family member, stranger (or another pet’s life). Maybe they’re the go-to therapy pup at the office (or at school), brought excitement back into your other pet’s life, or they made sure you went on a walk every day helping you achieve your fitness goals!

Tell us their story in the comments of this post below or tag your story on instagram with #SOMEHEROESWEARCOLLARS and tag @iandloveandyoupet, for a chance to shower your pet with all the food and treats they can eat – plus, the chance to give back to your favorite pet charity!


Ten Finalists

  • A full month of “I and love and you” food & treats

One Grand Prize winner

  • One-year supply of “I and love and you” food & treats
  • A donation to a rescue or charity of choice

If you know a pet who deserves to be recognized for their heroism, enter the contest! The contest ends on July 26, so make sure to enter soon!