Fans of the royal family are known to be passionate about their opinions. When fans follow the various social media channels of the royal family, they’re looking for interaction and sometimes light debate with other fans.
What they’re finding a lot of, however, is the opposite. Hateful and dangerous comments have run rampant on royal social accounts.
Trolls are often to thank for the dark content. They attack members of the royal family in just about every way you can imagine — and some ways that might even leave you shaking your head. It seems that the social media team behind the royal accounts has grown tired of the endless trolling. Now the team is taking measures to curb trolling once and for all.
The royal family recently issued a set of Social Media Community Guidelines on their website. By outlining what is and isn’t acceptable for those commenting on social media accounts associated with the royals, the family hopes to prevent trolls from ruining the fun for those who are respectful.
You might be surprised to learn how active the royal family is on social media. Despite the Queen’s rules that family members can’t manage their own private accounts, three accounts exist that are dedicated to covering their appearances and events.
The Kensington Palace account is arguably the most familiar to the public. The account follows the lives of the younger royals: William, Kate, Harry, and Meghan.
The Royal Family account focuses more on Queen Elizabeth. It also highlights some of the more extended members of the royal family, like the Queen’s four children.
Last but not least is Clarence House. The Clarence House account details what Prince Charles and the Duchess of Cornwall are up to.
You’ll notice the comment counts are pretty high on the royal social accounts. They have so many fans worldwide who are looking to share their thoughts and interact with other fans of the royal family.
An active social media presence with a lot of interaction is normally a great thing for public figures. However, the royal family has been getting a glimpse at the ugly side of social media popularity.
Hello! magazine released a shocking report earlier this year that discusses how difficult a time the royal family’s social media team is having. There has been a serious uptick in racist and sexist commentary that the team has had a hard time controlling.
A source explained that a lot of the damaging commentary has been aimed at Kate and Meghan.
The source explained: “The Palace has always monitored comments but it’s a hugely time-consuming thing. They can block certain words, but some of it is quite serious. Over the course of last year, with hundreds of thousands of comments, there were two or three that were violent threats.”
As a result, the royal family has worked with their social media team to create the new Social Media Community Guidelines. They hope that by laying out what is and isn’t acceptable, people will exercise better behavior when commenting.
Some of the rules are basic, prohibiting spam comments as well as unintelligible ones. They also prohibit advertising on the accounts, should they be confused with official endorsements.
Some of the other rules address the problem more directly. It can be seen in the very first rule, which states that besides spam, comments must not “be defamatory of any person, deceive others, be obscene, offensive, threatening, abusive, hateful, inflammatory or promote sexually explicit material or violence.”
Another rule looks at issues of discrimination, which we see a lot in the case of Meghan Markle. It prohibits commenters from discriminating or promoting discrimination due to “race, sex, religion, nationality, disability, sexual orientation, or age.”
This isn’t the first time that the royal family has had to publicly speak out on the media’s treatment of one of its members. Recall that Prince Harry released a statement via his press secretary on Meghan Markle early in their relationship following “a wave of abuse and harassment.”
It’s sad to see so much negativity aimed at the members of the royal family who are trying their best to bridge the gap between the monarchy and modernity. With so many joyous occasions to come, we hope that people will learn to be more respectful with the things they say about them on social media. The royal family has reserved the right to hide and delete comments and block users, so there will be consequences for bad behavior at last.