Millennials Are Bringing Vintage Underwear Back In Style, But They’re Not Your Granny’s Panties

by Kelly Glass
Kelly Glass is a writer whose work focuses on the intersections of parenting, health, and pop culture. She lives in an Illinois college town with her educator husband, wildly ambitious sons, dog, and several fish. Her work has appeared in the Washington Post, Romper,, HelloGiggles,, What to Expect, and more.

Nothing says sexy like grandma’s old underwear. Not exactly, but young women are flocking to their local department and women’s clothing stores to buy the style of lingerie their grandmothers (and even great-grandmothers) used to wear.

“This is the old Hollywood glamour,” said Illisa Goldman, owner of Illisa’s Vintage Lingerie in New York City. She says millennial women have been in and out of her store, buying vintage-style lingerie off the racks.

“All women want is to feel pretty no matter what size you are, and this stuff makes you feel pretty,” she said. In her vintage lingerie shop, you can find underwear dating as far back as the 19th century. Illisa also showed off some stylish 1940s tap pants.

“My girls wear them with T-shirts, and they wear them out,” she said.

Some of the vintage pieces bought in her store even go on to become parts of wedding dresses. “I have a lot of girls that come in for untraditional weddings,” she said.

Of course, the vintage pieces have lived a long and well-worn life, but they are all taken care of. Illisa says that all her items are clean and like new. She personally hand-washes all the pieces before putting them on her racks and shelves for sale.

“I fill up my bathtub with cold water, and in my little bathroom sink I hand wash each piece and just rinse it through the tub,” she said.

The styles are soft and simple yet glamorous and timelessly classic. Maybe they’re not your granny’s undies, after all. See what’s in style in the video.

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