Many have been calling Fiji Water Girl the first great meme of 2019, but there’s one person who definitely isn’t a fan: Jamie Lee Curtis.
If you haven’t already heard, one particular Fiji Water girl (whose real name Kelleth Cuthbert) went viral during the Golden Globes Awards earlier this month. Kelleth cracked up people all over the world by showing up in countless red carpet photos, posing behind some of the most famous celebrities with a tray of Fiji Water bottles in her arms.
Kelleth was one of several Fiji Water girls circulating on the red carpet that night, but she quickly became the most iconic among them.
Her viral fame represented a major payoff for Fiji’s long-running publicity stunt. According to Yahoo Finance, Kelleth’s photobombing stunt helped earn Fiji over $12 million in ad impressions (meaning that the company would have had to spend over $12 million in traditional advertising to create the same level of buzz about its product).
While many celebrities laughed it off, Jamie was vocally displeased about the situation. The Halloween actress took to social media to express her displeasure at being unwittingly photographed in what was essentially a Fiji Water ad, screenshotting a CNN article that claimed she was “in danger of being upstaged by the Fiji Water girl.”
“So, my husband, who doesn’t look at a lot of show business news sites, just mentioned that I was on the CNN website. I specifically moved away from the blatant promotions by Fiji and Moet where young women with their trays filled with their wares stood near a designated camera,” she wrote on Instagram. “I knew why there was a photographer poised there and I moved away as I said out loud that I didn’t want to be doing advertising for either. Clearly this angle shows that I moved from her being behind me and yet from the side it still happens. The sponsors of events need to get permission from people when they get them to take their picture next to products.”
What do you think of the actress’ response to the Fiji Water Girl stunt?
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