Crayola is always coming out with new and inventive craft items. But now the company has developed a new set of colors for the purposes of representation — representing all skin colors, that is.
The company recently revealed it would release the new packs of crayons aimed at representing the world’s range of skin tones. In the packs, there are 24 new “Colors of the World” crayons. They are specifically designed to represent over 40 skin tones across the world, said the company in a press release. It’s an amazing new move that will certainly help kids of all races, colors, and tones feel seen. Not only that, now they can depict themselves or others more accurately in their drawings than ever before.
Crayola announced the new crayons in conjunction with UN World Day for Cultural Diversity for Dialogue and Development. “With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” said Crayola CEO Rich Wuerthele in the release. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
Bravo to the craft company for taking such an incredible step in helping kids everywhere feel a little more well represented in our ever-changing world.
For more on the story about Crayola’s latest move, check out the video.
Footage provided by WBZ Boston
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