A few weeks after Forbes called Kylie Jenner the youngest soon-to-be self-made billionaire, the reality TV and beauty mogul hit another milestone — her first Instagram filter. Unlike other bespoke Snapchat filters, the Instagram filter adds makeup and lipstick to your face and allows you to try out several of Kylie Cosmetics’ signature lip-kit colors including Candy K, Dolce, Posie K, Say No More, Shady, Boy Bye, and Glitz.
It’s a “try it before you buy it” filter that Kylie said will “make you look flawless with a little lash.” She joked that she “never has to leave the house without lipstick” now. To be fair, it’s one of the best “pretty” filters that Instagram has right now, and we wouldn’t be shocked if it becomes the Kardashian-Jenner families’ new go-to filter — because those ladies love a Snapchat filter.
Jenner debuted the new filter with her parent Caitlyn (both Kylie and Kendall still refer to Caitlyn as their “dad”), who was very confused by the whole setup. Caitlyn, who clearly does not partake in Instagram Stories that often, hilariously asked, “What is an Instagram filter? Because I saw, ‘Oh, Kylie’s using Instagram filter.’ What the h*ll is that?”
The smartest thing about this Instagram filter is that it’s only available if you follow Kylie Jenner on Instagram. What an ingenious hack to increase her already staggering (112 million!) follower count.
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