On Tuesday, June 2, you’ll see a lot of blacked-out screens posted across social media. These screens are part of Blackout Tuesday, an initiative started by the music industry.
Many major labels announced their intention to give employees the day off on Tuesday, providing them the opportunity to reconnect with their communities. The movement was created by Atlantic Records executive Jamila Thomas and Platoon’s Brianna Agyemang.
“The music industry is a multi-billion dollar industry. An industry that has profited predominantly from Black art,” their website explains. “Our mission is to hold the industry at large, including major corporations and their partners who benefit from the efforts, struggles, and successes of Black people accountable.” They also recommended the hashtag #TheShowWillBePaused.
Communities across the country are feeling the pain as protests over the death of George Floyd continue. As a result, the idea took off far beyond the music industry. People all over social media are using the blacked-out images as a sign of solidarity with the black community.
Activists and celebrities are warning of one potential issue with the movement. Many are tagging their posts with #BlackLivesMatter to show their support. However, the hashtag is used to relay critical information in real time. As a result, the thousands of blacked-out posts are making it harder for protesters and advocates to receive the necessary information.
It’s important that those participating refrain from using #BlackLivesMatter. Instead, #TheShowWillBePaused and #BlackoutTuesday are recommended for spreading the message.
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