LIFE

Bic Boosts Positivity With Hand-Drawn Flowers Benefiting The Kids In Need Foundation

by Angela Andaloro

Social media has been a dicey place to be lately. There are a lot of heavy subjects on the minds of many.

It’s hard to keep the conversation light. Bic has announced a new initiative that aims to boost positivity across social media. It also benefits a wonderful cause.

Bic is celebrating the 50th anniversary of its iconic four-color pen. To celebrate, the company is encouraging consumers nationwide to give flowers, made in the comfort of your home, and help virtually plant a beautiful Bic 4-Color Garden on Instagram. For every hand-drawn flower posted on Instagram using the hashtag #BIC4ColorGarden, the company will donate $1 to the Kids in Need Foundation.

The organization’s mission is to ensure that every child is prepared to learn and succeed in the classroom by providing free school supplies to students most in need.

The drawings that people have made with the classic four-color pen are seriously impressive. It’s also super easy to join in on the fun. Now through July 1, you can add your own flower to the Bic 4-Color Garden.

Bic is looking to brighten up timelines with its online garden. The company is inviting customers to join in growing the Bic 4-Color Garden online. Using the hashtag #BIC4ColorGarden, you can join in spreading positivity by posting a flower drawn using the classic Bic four-color pen.

For every hand-drawn flower posted on Instagram using the hashtag #BIC4ColorGarden, Bic will donate $1 to the Kids in Need Foundation. The national organization’s mission is to ensure that every child is prepared to learn and succeed in the classroom by providing free school supplies nationally to students most in need. You have until July 1 to post.

Bic pledges to donate $1 for each hand-drawn flower, up to $50,000. The company encourages Instagram followers to share the flowers on their feeds, and stories are welcome, though Bic will not count reposts or stories toward the donation contribution.

The fundraiser is in celebration of Bic’s classic four-color pen. The pen is celebrating its 50th anniversary this year. Bic has updated the pen for the occasion. Bic swapped out green for purple in response to consumer feedback. Green now joins the classic black, blue and red. Bic also changed the barrel color to a deeper, more modern blue.

“As we navigate these unprecedented times, hand-written notes and drawings have become a great way to express ourselves and connect with those we’re separated from,” said Mary Fox, North American general manager for Bic.

“BIC is excited to build this virtual garden to help spread some cheer โ€” from saying ‘thank you’ to brightening someone’s day. As Mother’s Day, graduations, and other important spring milestones approach, sharing a hand-drawn flower from home is a simple way to celebrate family and friends.”

Although you might expect the hand-drawn flowers to be pretty simple, people’s creations have been truly impressive. Some people have created truly lifelike flowers that are awe-inspiring. It inspires you to see what you can create.

People have even gone beyond flowers. Some of the art created with the four-color pens that can be seen in the hashtag #BIC4ColorPen is really incredible. It goes to show that artists can create something special regardless of the medium they have on hand.

Contributions have come in from all around the world. The hashtag has hundreds of posts. With a big push from artists across the web, they can reach the goal of $50,000 to benefit the Kids in Need Foundation.

Consider taking some time to draw a flower for anyone in your life that you’re missing. You can draw a flower for someone who is missing out on a special occasion, which many people are feeling deeply right now. The challenge isn’t just for a good cause. It also encourages positive, supportive thinking.

It’s also a fun and easy project you can get the kids involved in as well. There’s no way of making too many, and kids of almost all ages can participate. It’s a great way to mobilize little ones for a great cause, benefiting kids just like them.