5 Sales Happening On Prime Day That Might Make Amazon Squirm

by Rachel Gariepy
Rachel Gariepy is an experienced Editorial Director for a variety of digital publications including LittleThings and Purple Clover. She has written for, edited and managed teams across multiple lifestyle properties, including sites for celebrity clientele including, but not limited to Jenni (JWOWW) Farley, NeNe Leakes, and Vanessa Hudgens. Rachel has experience wearing many fun and fanciful hats including content strategist, creator, editor and project manager. She, like Mitch Hedberg before her, sometimes wrestles with the idea of wearing a beret. She also enjoys hiking, reading and hanging out with dogs.

Amazon Prime Day is finally here, and we’ve all been gleefully filling out carts with beauty products, tech gadgets, and stylish accessories in anticipation of the big event. But what if we told you Amazon wasn’t the only major retailer slashing its prices like mad on this most hallowed of shopping days? Part of the fun of Prime Day is seeing how cheap you can score your favorite items, and this is huge for the famous does-everything retailer. The bad news for Amazon is that many other retailers are starting to get in on the fun, which ends up being great for you!

We’ve rounded up a list of some of your other favorite online shopping destinations that are competing with Amazon’s super-low prices on Prime Day so you can be prepared. Listen, sometimes you need to juggle multiple shopping carts full of merchandise when the deals get this real.

1. Walmart

Vizio LED tv

Prime Day is in full swing, and Walmart definitely wants a piece of the action. Walmart is offering huge rollbacks on top-rated products, including kitchen essentials, clothing, and tech gadgets such as this Vizio 55-inch Class 4K Ultra HD LED TV, which is discounted to $319.99, previously $478.

Shop Walmart’s rollbacks here!

2. Cost Plus World Market

2. Cost Plus World Market

Cost Plus World Market is having a major “Buy More, Save More” sale, offering greater discounts the more you spend. You’ll get 15% off when you spend at least $100, 20% off on $200 or more, and 25% off $300 or more with code BMSMDEAL. This works on top of already discounted items like this Painted Wood Arch Bookshelf for $324.99.

Shop the Buy More, Save More sale at Cost Plus World Market here!

3. Target


Target isn’t going to let Prime Day go by without offering its own set of doorbuster deals for its adoring public. You’ll get 40% off select rugs and furniture, as well as great deals on kitchen goods, electronics, beauty, personal care, and much, much more. Target is even offering a fantastic deal on the 23andMe Ancestry DNA testing kit, only $49 with lab fee included.

Shop Target’s Deal Days event here!

4. Nordstrom

fresh skincare

The Nordstrom Anniversary Sale officially begins July 19, but early access has already begun for cardholders. The beauty deals are especially noteworthy. Consider looking for skin care essentials like this Fresh Rose Hydration Rush Ritual Set.

Shop the Nordstrom Anniversary Sale Early Access here!

5. Macy's

kenneth cole luggage

Macy’s just let us know that it’s officially Black Friday in July, so get out your wallets; it’s time to give them a workout. Editors are loving this Kenneth Cole Reaction three-piece luggage set in lovely blush rose for only $149.99, down from $720. Now, that’s bonkers!

Shop Macy’s Black Friday in July Sale here!

Psst: If you choose to purchase an item from this post, LittleThings may receive a small cut. Each item and price is up to date at the time of publication; however, an item may be sold out or the price may be different at a later date.